"Invention comes about when we let it, when we do not mind feeling foolish as we do it." Designer Assaf Hazan graduated from Shenkar Academy of the Arts in 2003. After completing his degree, he founded Assaf Hazan Design Studio, positioning himself at the front line of experts in the field of consumer product development, while mastering a variety of design development techniques. Assaf also held design and management positions at Tiny Love Ltd developmental toy company between 2007-2010. Assaf's work on adorable entertainment products, as well as his work with the 'big boys' combine his passion for innovation, a wide base of experience, and the healthy “foolishness” needed to make ideas come alive.